The Dutch consumers' organisation (the Consumentenbond) has seen a rise in its amount of members in 2008. With 1,000 new members, the total is now on 540,000. Most new members sign up for the Consumentenbond's website. They're only interested in the results of product comparisons which the Consumentenbond conducts.

Future Vision by Erwin Van Lun on this article

Independently comparing products has value for people. Currently only, but later people will consult this research in the store too. Or on vacation. This independence is the basis for coaching brands which will develop in the coming years. Brands with which we get an enormous connection and which we’ll also pay. And that people are slowly getting used to this idea can been seen in this change in behaviour.

Related trends

• Coaching brands

• in Dutch