YouTube now allows the placement affiliate links. With these consumers are given the chance to praise products. In the example the game Spore with a video of The Sims, another game by EA. When it's sold, the consumer receives a percentage of the profit.
Future Vision by Erwin Van Lun on this article
This is how consumers are given a new instrument to promote products. They can make videos to promote and sell products themselves. This is how brands are given a mechanism to facilitate Sales Men, a special type of people that’s naturally aimed at sales. Then brands will be able to find this kind of people and supply them with all sorts of information. It’ll enhance tribal thinking (the thinking in the behavior of individual people in groups) enormously.