Coolblue, known of several web shops like pdashop.nl, wants to raise the quality of visitor reviews. To accomplish that, Coolblue has created different fields for a special title, pluses, minuses, a minimum amount of words, and the possibility to upload pictures. Besides, other visitors can rate the review (am, Dutch). A good example of how brands are asking more questions, and are having dialogues with individuals. First we only had the open question (how did you like it), now we get: 'What did you think were the pluses'. And soon we will get an extra question on why a certain element is so strong. And now still in boxes, in which we may type words, but soon in spoken dialogue.