In the Netherlands, there will be a database of stolen bicycles, to be consulted by consumers themselves (dc, Dutch). Every element in the physical world gets its own space in the virtual world. Every bicycle will get a worldwide unique number, like we will all have a worldwide personal number in the future, and like cars will have their own unique frame number. If we buy something, it will be registered in our name immediately. Has it been stolen, it is registered as 'stolen'. And if we sell it to somebody else, we will change the registration with a swipe of our mobile phones. Stealing thus becomes a little harder, and the world a little more beautiful. As a result however, brands will even have the registration of the fourth owner in their databases, and will have to be able to answer questions for years and years. The dialogue continues until the end of the product's life. This database access perfectly fits in that development.