Future Vision by Erwin Van Lun on this article
In the past we’ve devised country borders for our own safety. Within these borders economies have been able to grow on the basis of physical goods and services. The coming decade most innovations will be made in the virtual world. This world, per definition, knows no borders. New companies such as this one, but also for example social networks, start in their own country (optimalized for language, local law or combination with local massmedia), but after a couple of years it’ll become clear that you’re doing things double in different countries: there are a lot of differences, but especially also a lot of similarities. Then the consolidation strike follows. This is happening extensively in Europe right now and the worldwide expansions will be the inevitable next step in a year or 5-10.