Ellen is European energy supplier EON's new chatbot. Ellen is shown as a real woman. For every subject Ellen has a new picture. For example, for the subject 'moving' she is carrying moving boxes, and on the rates page she is holding a calculator. Your own question history is shown so you can look up earlier questions and answers. Ellen doesn't just cover the customer service pages: she appears at different pages on the website (cb). Thus brand agents slowly come to life. Now as an extra on the website, soon Ellen will be the main person to turn to with your questions. Especially for low interest products people come around with their question, want a quick answer, and then want to leave again. When visiting brands with a symbolic function (like fashion brands), you might stick around and explore a little bit, to get some inspiration maybe, or meet fun people or even your friends. Even then a (virtual) specialist will always be present to answer any questions.