The European Union starts a new, centrally organized campaign towards its citizens. Nicomarket, an anti-smoking campaign, should stimulate its citizens to stop smoking. In August the EU also organized a campaign, then about obesity (gu). Central communication stimulates bonding. By communicating as one, as the European Union, its citizens get a collective subject of conversation. A conversation that unites the citizens. Although the effect of this type of campaigns is questionable, they do contribute (a little bit) to the European unification and the feeling of oneness. It might also contribute to people feeling more 'European', and less 'German', 'Polish', or 'Portuguese'. And all these little bits later, in many decades, will contribute to a strong Europe, after which the process will continue on a world scale.