Everything in preview
snap.com website owners have been able to show an automated preview from the website that will be shown after clicking (on this site we have been using it for a couple of months). This is now replaced by Snap Shots™, with which much more specific information can be shown. Try this: Information about Einstein for example (through Wikipedia), information about a specific fund like Google at the stock exchange (through Yahoo), a video clip about the very innovative Adidas Store in Paris and the like for movies (IMDB), audio (*.mp3) and products (Amazon.com) (snap). This way, the virtual world slowly takes shape. Currently the author still has to program a hyper link, in the near future we can point to what we want and get more information on command. We point our fingers and ask an oral question: What kind of bird is that? Who was Martin Luther King? Where can I order those boots? Our surroundings (read: coaching brands) will answer all those questions. This is a small step in that direction.
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