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Through
snap.com website owners have been able to show an automated preview from the website that will be shown after clicking (on this site we have been using it for a couple of months). This is now replaced by Snap Shots™, with which much more specific information can be shown. Try this:
Information about Einstein for example (through Wikipedia), information about a specific fund like
Google at the stock exchange (through Yahoo), a video clip about the very innovative
Adidas Store in Paris and the like for movies (IMDB), audio (*.mp3) and products (Amazon.com) (
snap). This way, the virtual world slowly takes shape. Currently the author still has to program a hyper link, in the near future we can point to what we want and get more information on command. We point our fingers and ask an oral question: What kind of bird is that? Who was Martin Luther King? Where can I order those boots? Our surroundings (read: coaching brands) will answer all those questions. This is a small step in that direction.