Facebook gets users involved
Users of one of the biggest online social networks in the world: Facebook, from now on can develop applications for this social network, and share them with others. Facebook provides the tools that even an 8-year-old should be able to use (em, Dutch). Brands are experiencing a brand coming out: the border between employee and consumer fades, the brand manager becomes a facilitator, and the brand grows stronger than ever. This is a small step in that direction.