It also uses clean graffiti and street art to draw the attention of young twenty-plussers who are increasingly hard to reach through traditional media.
If you'd like to try this yourself, you can download the application from this website. The application works on recent Nokia phones and cell phones using Windows Mobile.
Future Vision by Erwin Van Lun on this article
The product is returning in the dialogue that brands and people have. Currently it’s about new products, but soon was can ask questions about existing products. Or even older products. In a few years we can easily talk nostalgically about older models. That’ll only increase the bonding with brands.