GE is making use of augmented reality and user microphone input on its campaign site smartgrid. Anyone who visits the site can print an A4 with a so-called 'marker', a simple black and white figure. Then you hold it up to the webcam and the image that you see will change on the spot of the marker. In this case, a landscape with wind turbines appears. If you start to blow into your microphone too you'll see the turbines turn and you'll hear the wind blowing.
Future Vision by Erwin Van Lun on this article
Currently as a campaign site, but later we can hold any product of any brand in front of the webcam (or a mobile phone cam) and a new world will open for it. A world in which we can ask questions too. Currently we can blow; that’s fun. But later the GE brand agent, an artificial character that looks like a human, will appear and we can ask any question we want. This is a step in that direction.