Eurail, the organization of cooperating European railways with products for international tourists, has recruited a new employee: a virtual employee named Gina. She answers questions about Eurail's products (cb). Brands thus take the dialogue further, and speak with you far beyond their own borders. Soon Gina will speak all languages. If you then say 'Gutentag', Gina will talk back in German. In the long run she will also be able to take care of your transactions, or anything else you would want to get from the brand. It all starts with these simple dialogues.