Facebook now can interact in Google Earth through their avatars. Besides it is possible to place chatbots which for example can serve as receptionist, security guard or hotel butler (ab). It is still somewhat limited (no movements, animations or complicated connections), but it clearly shows how the virtual world and the physical world are growing together. Google Earth more and more starts to look like the real world, while at the same time we add all kinds of new elements. In the future we will be able to see brand agents at all physical brand locations. If we then decide to enter one of these locations, we enter the virtual world of the brand. An unlimited space. This is a small step in that direction.
Users of social network