At Google Maps it is now possible to add text, audio and video, and share these with others (demo). Anything that exists, has existed before, or could exist in a fantasy, we record and share with others. We experience nostalgia, learn about an environment, or get inspiration. Facts and fiction are intertwined. If in the future for example online encyclopedia Wikipedia connects to Google Maps, we will see every historical, biological and geological fact on the map, and we can see the world change through a time line. And with an astronomic connection we can see it at any existing or non-existing celestial body. Thus we scroll through time and space, through facts and fiction, in a virtual world which often maybe resembles the real world, and definitely feels more and more real. A worlds in which brands are naturally present, like in the physical world. This is another step in that direction.

• in Dutch