With CendrisLocator, a plug in for Internet Explorer, every zip code gets a new dimension on every web page. If you click on the right side of your mouse, you can directly start the CendrisLocator. Then a Google Map shows up, which shows the zip code area including the typical consumer behavior in this area, the relation between rental and owner-occupied properties, and the spending behavior (ab, Dutch). We reconstruct the physical world, including buildings, means of transport, and people, in the virtual world. A world which will be available everywhere. This is a small step in that direction.