Google now remembers, besides your last search queries, also what web sites you have visited: the web history. Google uses this information to personalize search results (dc, Dutch). Brands are getting more personal and resume the dialogue where it stopped the last time. Google is pioneering in this. You will be able to ask Google where you have been. First online, and later also in the physical world. Computers are very good in remembering, whereas people tend to forget things every now and then. We like to leave remembering to technology. In the future we will find it normal for brands to remember every brand-consumer interaction, and share that knowledge with us. This is a small step in that direction.

• in Dutch