Using Google Voice Search iPhone users can enter their search query by voice. The speech command will be saved on the iPhone and sent to Google. Google's central servers convert the query into text through voice recognition and then they look it up.

Future Vision by Erwin Van Lun on this article

Brands are entering the spoken dialogue. Currently by sending files, but soon they’ll listen directly to what you have to say. Currently affordable only for the biggest companies in the world, but in a year or ten available for the baker at the end of the street. Then you can just ask whether there’s still ‘pine nut bread’ and you’ll receive an answer immediately. All automated.

Related trends

• Brand-dialogue

• in Dutch