The Epoc right and left ear hearing aids from Oticon work closely together to strengthe the sounds from the environment as natural as possible. Through this, the user can hear exactly what direction a sound is coming from. It doesn't stop here though: via Bluetooth these smart ear plugs are aslo connected to a mobile phone, MP3 player or navigation system, thus forming a personal communication center. Because of this, Epoc already is a gadget for music loving youth in the USA (vo, Dutch). Ear plugs are becoming a standard accessory, used even more than glasses. Visible, as (costly) jewelery, or invisible in our ears. With that, we get endless possibilities for communication with the (virtual) world around us.

• in Dutch