Through HeySpread consumers can now upload their videos, and have them distributed over all big video sites in one click (thanks steven). Ever since people started using services from other people, since they started consuming, everything has been about convenience, about delegating to others the things they can do faster, better, or cheaper. In 2007 this means: everything you can buy brought together on one website: all cars, all jobs, or all holidays. And if you want to offer something yourself, then you do it all over the web. That is convenience in 2007. This brand anticipates that. This development illustrates the development of home entertainment coaching brands: brands which always and anywhere give us access to all content that has ever been made.

• in Dutch