Fashion lovers can discover and adjust the new H&M summer collection in shops they build themselves in computer game Sims. Through The Sims Fashion Runway or the Sims at H&M, players can show their own designs on a virtual catwalk. Other people can vote for these designs (ab, Dutch). Transaction brands visit consumer worlds. They integrate in a very natural way. In a next step, popular fashion of this virtual world will be produced in the physical world. This is a small step in that direction.H&M fashion on the catwalk in The Sims
Fashion lovers can discover and adjust the new H&M summer collection in shops they build themselves in computer game Sims. Through The Sims Fashion Runway or the Sims at H&M, players can show their own designs on a virtual catwalk. Other people can vote for these designs (ab, Dutch). Transaction brands visit consumer worlds. They integrate in a very natural way. In a next step, popular fashion of this virtual world will be produced in the physical world. This is a small step in that direction.