In Japan the Loch Ness monster has been brought to life with the help of water and holographic effects. This has been realized for Sony as promotion for the film The Water Horse. The monster regularly comes to life giving passers by the fright of their lives.

Future Vision by Erwin Van Lun on this article

We see that holograms are being used more often. Fashion shows and presentations are given in holographic style and even live shows from dead artists are realized. Holograms will be used more and more frequently in shop windows or, for example, as company receptionists. These holograms will be able to enter into interactive dialogue with the consumer.

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