My Horeca TV will add more than 15.000 Dutch hotel rooms to its narrow casting network this year. My Horeca TV also develops its own programs (em, Dutch). This way, hotel rooms screens gradually become interactive. Now the content grows explosively, later we will make our own decisions of what we watch, wherever in the world we are, and whatever brands we want to be in touch with. Our mobile phone will act as remote control. This is a small step in that direction.