Future Vision by Erwin Van Lun on this article
Currently as loose speakers, but later completely built into a screen. Currently we have to aim the speaker, but later the speakers can remain in place and the sound will aim itself at different (!) people who walk past a screen. And then sound won’t just adapt to passers-by, but also to images. So that it seems like we’re all watching one show, but from a slightly different perspective. And then it’ll be interesting when the screen isn’t a meter wide, but 10 meters wide and 4 meters high. And then the dialogue with the brand agent. It’s all coming. Step by step.