Independer.nl, a Dutch price comparison site for complex services, has launched a blog. Starting today consumers, journalists, colleagues and other critics can give their (blunt) opinion of Independer.nl. The blog is also meant to make the vision and ideas of Independer.nl easily accessible to all those interested. All content in the form of newsletters, press releases and surveys produced by Independer.nl will be available on the blog. People will also be able to respond to all content. In this way Independer.nl hopes to contribute further to its transparency.

Future Vision by Erwin Van Lun on this article

And so every brand will start to operate completely transparently. Each press release will become a normal message. Each message can be responded to. Earlier Independer.nl has already responded extensively on reactions based on my posting on Molblog: Independer advises insurance companies (Dutch), for example, about the provisions that Independer.nl receives, or the discussion with a potential ex-employee. The size of the public, however, is limited to the public there and, given the large target group Independer.nl wants to reach, it’s far more logical for Independer.nl to offer transparency in its own environment.

This is how all brands are experiencing a brand coming out and furnish their environment in such a way that people feel comfortable in it. This is a nice example.

Related trends

• Brand coming out
• Brand worlds

• in Dutch