Developing home entertainment coaching brand Joost starts with live streams. Starting next week, watchers anywhere in the world can watch the NCAA basketball championships live (em, Dutch). Thus home entertainment coaching brands slowly evolve. Live or not live, this type of brands takes care of entertainment on the couch after a day of hard work. Be it passive, a little active, or very active: we don't have to leave the house any longer. Once Joost gets mass-accessibility on TV, broadcasters will have a lot to worry about.