Airline KLM has launched a digital boarding pass that allows passengers to check in and board an airplane using their (smart)phone without the need for paper. After checking in via (mobile) internet they'll receive a message with a barcode via SMS, email or MMS. The message will also contain standard information like departure time and seat number. The barcode is scanned at the gate and allows the passengers to find their place.

Future Vision by Erwin Van Lun on this article

In the next step KLM will use our current position to guide us through the airport. When a plane is delayed, we’ll be informed so we can enjoy another cappuccino. When we have to start walking because the gate is a 30 minutes’ walk from our current position, we’ll be informed in time. And just a few years after this we’ll have a spoken conversation with the brand agent of KLM, which will come into our lives during the sales process and guides us from our front door to the moment we’ve arrived at the next transport hub or destination and which will do the evaluation afterwards.

Related trends

• Brand-dialogue