Dutch foundation Korrelatie made it possible for its clienst to chat with a psychologist, educationist, or a social worker (mf, Dutch). Brands start to fully support distant communication between employees and customers. First just through speech (phone), now with text, later with images. In the end the conversation will be almost as real as in the normal world. The difference though is that we will be able to communicate from any place in the world, and if we want we can eliminate any disturbing element (sound for example). A world on command. And a consumer who determines the way he or she communicates with brands. This is a small step in that direction.

• in Dutch