SPRXmobile has launched the world’s first augmented reality browser for mobile phones names Layar. Layar adds realtime digital information on top of the real world seen through a mobile device’s camera. It does not need any use of recognition through images or other objects. Instead it locates it’s position through a combination of camera, compass and GPS.

Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

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