Canadian supermarket chain Loblaws puts reviews of its house brand products President's Choice at the centre of its stores. Consumers can write reviews and give ratings at the website. These then are printed on posters, on staff T-shirts, and on the shelves. Loblaws calls this shelf talk: "Jason from Regina, Saskatchewan, says: ‘This is the best cookie I’ve ever tasted.'" (ms). Brands, even retail brands, unite more and more people. Now online through the web site, later we will be able to leave our spoken review in the store: "this is really yummy, only the top is not so handy." And this will directly be added to our personal profile. If we are in a foreign country and we see a new product there, we can tell our own brand: "I want this in my home store." And this can be done world wide. This way the customer is in the lead in every possible way. Which actually seems logical, as the consumer is the one who pays. This is a small step in that direction.Loblaws puts reviews at the centre of stores
Canadian supermarket chain Loblaws puts reviews of its house brand products President's Choice at the centre of its stores. Consumers can write reviews and give ratings at the website. These then are printed on posters, on staff T-shirts, and on the shelves. Loblaws calls this shelf talk: "Jason from Regina, Saskatchewan, says: ‘This is the best cookie I’ve ever tasted.'" (ms). Brands, even retail brands, unite more and more people. Now online through the web site, later we will be able to leave our spoken review in the store: "this is really yummy, only the top is not so handy." And this will directly be added to our personal profile. If we are in a foreign country and we see a new product there, we can tell our own brand: "I want this in my home store." And this can be done world wide. This way the customer is in the lead in every possible way. Which actually seems logical, as the consumer is the one who pays. This is a small step in that direction.