Since recently you can make and sell your own games for the Nintendo Wii. Developers can use the WiiWare service to develop games for the Wii. Then the games can be sold and spread through the WiiShop Channel. This means developers no longer need huge budgets to bring their game to the consumer.
Future Vision by Erwin Van Lun on this article
With this development the consumer is given just as much power as the exclusive developers. Of course they don’t have the same capacities and budget, but they do have the opportunity to develop their own products. In future unhappy developers will develop their own games and offer them to the consumer, and that maybe for a tenth of the price we’re currently paying for computer games. For the consumer this means cheaper and somewhat less elaborate games; for the small developers it means profit; and for the bigger companies it means competition. Resulting, eventually, in cheaper games. This tendency is visible everywhere. Consumers are developing their own applications, share these with others and then ask money for them. Consumers are receiving, directly and indirectly, more and more power and companies that don’t follow will be left behind as a result. Brands such as Nintendo realize this and are making this kind of development possible already. In future brands will have to look even closer at the consumer and even ask what the consumer wants. The consumer will then decide the presentation, the hardware and the software which a given product needs to match.