Martinair as the first airline provides its passengers with a travel guide for mobile phones (mc, Dutch). Thus travel coaching brands come to life. In this example the travel guide function is connected to an airline, soon new brands will watch all holiday moments during your life, including all moments of orientation, of booking, joy of preparation, return, and joy of looking back. They are the ultimate providers of this service and will be able to offer tailored information. The introduction of this travel guide adds to a new dynamic in the travel branch.

• in Dutch