At McDonald's in Korea you can submit your order through your mobile phone. Sitting at your table, you can connect your phone to a RFID reader. With that, you aim your phone to the menu of your choice, and when your food is ready, you get a text message with the number of the pick-up window. You pay through your phone subscription (kt (Korea Times)). All artifacts in the physical world get a virtual layer around them. In the future we will be able to aim our mobile phones at license plates, people, shoes, animals, plants, restaurants, business cards, TV screens, lamps, air planes, anything you can think of. Everything will be recognized, and brands will be waiting to tell you anything about it. This example is part of that development.
Placing your McDonald’s order by phone
At McDonald's in Korea you can submit your order through your mobile phone. Sitting at your table, you can connect your phone to a RFID reader. With that, you aim your phone to the menu of your choice, and when your food is ready, you get a text message with the number of the pick-up window. You pay through your phone subscription (kt (Korea Times)). All artifacts in the physical world get a virtual layer around them. In the future we will be able to aim our mobile phones at license plates, people, shoes, animals, plants, restaurants, business cards, TV screens, lamps, air planes, anything you can think of. Everything will be recognized, and brands will be waiting to tell you anything about it. This example is part of that development.