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Future Proof Ideas since 2005, by Erwin van Lun

Milo, the brand agent of the future

Just wondering why I have never written about Milo, a virtual agent, conversational avatar, chatbot responding to voice, face and gestures.

He recognises facial expressions and emotions of his interlocutor and re-acts accordingly. The video is a demonstration of a Milo's ground breaking technology created by a computer game designer Peter Molyneux and his team over at Lionhead Studios



Future Vision by Erwin Van Lun on this article

It’s a gaming thing nowadays, but characters like Milo will soon dominate the brand scape: a brand agents, chatbot representing brands, they will answer questions from consumers about brands, about companies, about government. And eventually (it will take two more decades) we won’t be able to notice the difference between Milo and a real human being. It’s all a matter of time…

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