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Future Proof Ideas since 2005, by Erwin van Lun

117 million mobile internet users in China

CNNIC reports that, end 2008, there were 640 million mobile phone users in China (that's half the entire country's population) of which 117 million have used their mobile phone to access the internet in the past half year. That's double the number last year. 43% uses internet daily. 70% is 19 or younger.

Some key findings of the report are:

  • 74.6% of China’s mobile Internet users are male
  • China’s mobile Internet users are very young, even compared to China’s Internet users. 70.8% of mobile Internet users are under 19 vs. 35.6% of Internet users
  • Similar to Internet usage, mobile instant messenger is the most popular mobile Internet application, with a penetration rate of about 31.2%
  • About 6.6 million users are using mobile music services, but I’m not sure about the definition of mobile music in the report
  • About 39.6% of users - I suppose it’s mobile Internet users instead of all mobile users - are reading Mobile Newspapers, which is a service provided by China’s mobile carriers
  • The report on mobile media also says about 15.7% of the users are using mobile video services, which is unexpectedly high since there’s no 3G network available. I think it’s partly because CNNIC only did the survey in four big cities: i.e. Beijing, Shanghai, Guangzhou and Shenzhen. But we should note that in the report mobile video services refer to playing videos on your mobile phone, regardless of whether it’s streamed directly from mobile Internet or is transferred to your mobile from a computer
  • Mobile novel services are quite popular in China with a usage rate of 27.7%.

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