Eighty Turkish mosques in the Netherlands shall be connected to a narrow casting network by the end of this year. At the moment 14 mosques already have a screen, providing information and advertisements. The network is financed by advertisers focusing on the Turkish community (em, Dutch). We will see screens and displays at various locations. The tighter the group visiting the location, the more added value the screens get. Through the screens, you could control who enters the location, show which people of your network are inside, or what elements of the experience they valued most. So that we directly know what we should choose. 'Casting' will not be in place any longer though. And we will have to get used to that, step by step.