On Olifantenwassen.nl, a recruitment site of IT company Cap Gemini, people can make their own movies with their friends in the star role. For example, I got sent this personal movie with myself in the leading role.Future Vision by Erwin Van Lun on this article
Currently as a photo clearly placed in this; in a few years we can give our friends a leading role in a movie without seeing the difference. We can add artificial humans that look like real people. Or animals that act like people. The virtual world will become more and more real and our brains will have increasingly more trouble separating what’s ‘real’ from what’s ‘imagined’. In this time brand agents, artificial representations of brands, that look like real people, and enter a dialogue with us the most normal thing in the world.