From now on, movies in America can be bought both as a direct download and on DVD. To start with, all the movies of the bigger companies (20th Century Fox, Walt Disney, Warner Bros., Paramount, Universal Studios, Sony Pictures and the slightly smaller Lionsgate, Image Entertainment and First Look Studios) will be made available on iTunes.

Future Vision by Erwin Van Lun on this article

The media-evolution in this development is that the physical carriers are slowly disappearing and all the content ever made anywhere in the world is made instantly available. The brand-evolution is that iTunes will develop itself further as a home entertainment coaching brand, a brand that has all the content available for us, but above all it recognizes us, remembers our preferences and always knows how to entertain us.

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