Users of social network MySpace can allow the site to watch along through the webcam and publish the resulting movie immediately. The big difference is that people don't first have to save the movie and then upload it.

Future Vision by Erwin Van Lun on this article

Brands are beginning to understand the consumer’s remark of ‘would you look at that!’. Currently with MySpace, but soon you can show an insurance company what the damage is immediately, directly from your cell phone’; your health coaching brand can see the wound immediately after falling or the plumber can see the situation in your kitchen cupboard. Furthermore the brand can also remember this video-conference and analyze it automatically. It’s progressing step by step and MySpace is a pioneer in that area.

Related trends

• Brand-dialogue

• in Dutch