Netflix, America's online video provider, is integrating into LG's newest televisions. You'll no longer need a separate box. As a result the TV will get $300 more expensive. Earlier, Netflix made a deal with Microsoft to make its video library available for the Xbox 360, with TiVo's for digital video recorders and for Samsung's blu-ray players.

Future Vision by Erwin Van Lun on this article

This is how the screen in our living room disconnects from the phenomena ‘programming the television night’. Later on every tv will be connected per definition and our personal entertainment program will start exactly when we drop onto the couch. Entertainment coaching brands, and Netflix could be one, know exactly how to entertain us and create a crazy night. Much more fun than before. Every night. But we’ll have to pay a lot for that.

Related trends

• 2020-2035: Mediacompletion

• in Dutch