The new Nokia E90 can read 2 dimensional, QR (Quick Recognition) bar codes. In this video clip the code on a business card is photographed, and the contact details are stored directly in the phone (mc, Dutch). In the future, every product will have a code with a URL which directly leads to the web site of the brand. Now through QR codes, later through RFID. It all becomes simpler. The product loses its anonymity and becomes the topic of conversation between brand and consumer. This is a small step in that direction.

• in Dutch