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NS | Marketing Futurist, Bemer Partner and Professional Speaker Erwin van Lun
Your Planet Sustainable?Your Tribe Harmonious?Your Life Vibrant?
On the site of the NS (Dutch Rail) a chatbot, Eva, reads the answers to questions posed by consumers. It is possible to just read the answers too.
Future Vision by Erwin Van Lun on this article
Brands are more often being built in dialogue with consumers, members or citizens. They represent themselves through brand agents, synthetic characters who we can talk to. Now they are only to be found on the service pages but soon they they will be prominent on the home page. Now Eva has started talking, soon she will listen too. Now only on the PC but soon we will only need to call ‘Eva’ and she will appear on the nearest screen, wherever we are in the world, to answer our questions. This is clearly a step in that direction.
On the site of the NS (Dutch Rail) a chatbot, Eva, reads the answers to questions posed by consumers. It is possible to just read the answers too.