At Capricorn Computerservices in Den Hoorn (South-Holland) customers can order antivirus-software through an interactive shopping window. The screen is projected onto the window and fingers are detected with special foil. With the created interactivity interested parties can also order software outside of opening hours. The software will then be delivered through email.
Future Vision by Erwin Van Lun on this article
Brands will react to consumers, enter the dialogue, through all possible screens. Not just through an iPhone, an abri or a navigational system, but (especially) also through one’s own physical media. This is a nice example.