Future Vision by Erwin Van Lun on this article
Technology is disappearing, becoming completely invisible. Currently it’s the software in the car that recognizes our voice. Later the car will be permanently connected to the internet and we’ll choose brands, social coaching brands, that travel with us forever, that know our friends exactly and where calling a name is enough to call them. Even if you’re in someone else’s car and aren’t carrying a phone or anything. This is again a step in that direction.