It is now possible to send an MMS to the Parrot DF7700. Thanks to a built-in SIM card the device has its own phone number that can be used to directly communicate with it (mc, Dutch). All hardware products get their own number we can use to directly communicate with. And not just us: when we start a dialogue with the brand, the producer of a device, it directly is clear what copy we are talking about. Products will no longer be anonymous, and producers will always stay connected to their products. No matter if they are with their original user, or the second or third user. Five, ten or fifty years later. This is a development in that direction.

• in Dutch