Future Vision by Erwin Van Lun on this article
The virtual world forms a shell around the physical world. That offers a lot of added value, but at the same time its reliability is in question. This time it’s about photo manipulation, but soon you’ll be able to call someone under a different name and even sound the same as the person you’re pretending to be. A few years later this will also happen with the corresponding video images. What’ll be real? Thankfully our brains are excellent at dealing with uncertainty and they’ll start to guess when certain sources are reliable and when they’re not. And if you have doubts, you can test it. That also goes for the contact with brands.