Peek & Pompe (Dutch), a Utrecht real estate agent, is the first agency in the Netherlands to place a quick response-code on a house. Special posters on the windows of the houses which are for sale have an extra large qr-code. Passersby who are interested can aim their cell phone and read the two-dimensional bar code. Then they'll automatically be transferred to the mobile website of Peek & Pompe. They won't have to enter a URL. The exploration will continue on the mobile website.
Future Vision by Erwin Van Lun on this article
This is a nice example of product-activation. It fits in the trans of the dialogue in which the subject of discussion returns, in which both parties (the brand and the consumer) recall which product they’re talking about. Currently with qr-codes, but later we’ll walk along the street, spot a house, hear in our earphone that it’s for sale and can enter directly into the virtual house, while we’re really standing still.