Future Vision by Erwin Van Lun on this article
Brands are entering a dialogue by letting their products speak. The dialogue is activated by, amongst others, physical products. This is an example of this development.
AH sends recipes to cell phone with aid of a poster
In the Albert Heijn (Dutch supermarket) on the Lijnbaan in Rotterdam shopping consumers can receive a recipe on their cell phones by passing it by a poster, magazine or shopping aisle. These contain so-called 'Smart Tags', small chips that can be read by special cell phones. The shopping list with ingredients will be sent to the cell phone through a text message. In addition the consumer will receive an email with the recipe.