Rijkswaterstaat makes maps available for free
The Dutch Directorate for Public Works and Water Management 'Rijkswaterstaat' want to make maps available for free (em, Dutch). Information will soon be free, everything will be freely available and connected worldwide, so that the physical world becomes completely transparent. Earning money on general information (which is still the foundation of most publishers' business models) will be impossible. It will be the art to get to know individual consumers in-depth, and present them tailor-made information. Brands who are able to do that, and are even able to get the consumer to (re)act (I call them coaching brands), are the strongest brands of the 21st century.