Route Mobiel continuously researches its customer satisfaction by sending an e-mail with questions after a customer has had damage. One of the questions is what type of car came out to help the customer. For an answer, the customer can click on pictures of these cars. In this we can see the move to visual communication. We read less, and communicate more and more through sounds and images, exactly what humans are made for. Now Route Mobiel still has its questions accompanied with written text, and has its customers click with the mouse. Later we will have a spoken dialogue with an artificial brand agent, and we'll point our fingers to the car that came out to help us. This is a small step in that direction.