SalesForce reaps ideas
SalesForce, supplier of web based CRM-software, a year ago started Idea Exchange, a website on which users can leave ideas for product improvements. Users can vote for each others ideas by simply clicking 'promote'. The most popular ideas thus appear on top of the list. Meanwhile a lot of experience has been gained with this. SalesForce discovered that ignoring these suggestions can be very bad. The most popular ideas you need to adopt, or negative attention will be your share. In the latest version of the software, 42 ideas from Idea Exchange have been incorporated (em, Dutch). Brands experience a brand coming out. Brands become more open, more transparent, and the border between consumer and producer completely disappears. The involvement with the brand gets much bigger. Bigger than ever before. This is a great example that shows the way for all brands.